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Agra Convention and Exhibition
Wednesday, 29 March 2017 07:58

Malawi hunting for new markets

Malawi is expected to promote its agricultural products in the Middle East through the Agra Middle East (AgraME) Dubai International Convention and Exhibition to be held next month.

AgraME is a distinguished trade show and conference focused on agriculture and agri-business for the Middle East region.

In addition to the exhibition, a one-day conference will also be running concurrently and will discuss two main topics thus water management for farms and biosecurity policies and practices, both of which are highly relevant to the Malawian context.

The Malawi Investment and Trade Centre (Mitc) is organising participation of the event and has hence said, the event is important as it specifically focuses on agriculture which is Malawi's key priority in the Malawi Growth and Development Strategy (MGDS II) and the National Export Strategy (NES) aimed at ensuring sustainable economic growth.

Mitc Publicist, Deliby Chimbalu, said Malawi's participation will go a long way in promoting Malawi agriculture for export to the region and beyond.

"By participating in this fair, the Malawi delegation will be able to implement the valuable lessons learnt from the India Conclave that took place in March, 2017 at AgraME to create even more momentum for the agricultural sector in Malawi.

"Mitc has chosen to attend the AgraME trade fair in Dubai because it provides exposure to Malawian agricultural products to a market that is ripe for export. As a global procurement hub, the United Arab Emirates (UAE) imports almost all of its agricultural products, as do many other countries in the Middle East," Chimbalu said.

She said compared to other trade partners with the UAE, Malawi is still looking to break into that market.

"These products include vegetables, meats, seed cake, coffee, tea, sugar, and oils, among others," she said.

Chimbalu further said, Emirates freighter planes provide weekly direct access between Lilongwe and Dubai which enables the safe shipment of perishable goods.