Malawi Investment and Trade Centre (MITC) has urged the business community in the country to participate in the 62nd Zimbabwe International Trade Fair scheduled for 26th to 30th April, 2022 in Bulawayo, Zimbabwe.

The fair, which is targeting both small and medium enterprises as well as large corporations, presents an ideal platform for businesses to identify markets as well as discuss the structural transformation required for supply chain optimization in the face of global business disruptors like the Covid-19 pandemic.

Public Relations Manager for MITC, Deliby Chimbalu said:
“The ZITF 2022 is a great opportunity for Malawian business not only because it provides an opportunity to identify potential buyers of their products, but also a learning platform on how best they can adapt to the ever changing global business environment."

"The theme for the fair is particularly emphasising the need for businesses to be resilient and be able to craft and implement change strategies in the face of disruptions in the business environment. So this is really important and we urge our business people to participate and learn more from their colleagues in the region."

Apart from the exhibition, the ZITF 2022 features Business to Business (B2B) sessions, an international business conference and a business symposium. The fair is being held under the theme, ‘Re-think, Re-image, Re-invent Value Chains for Economic Development’ which challenges businesses to adapt to new ways of doing business in the wake of the disruptions caused by the Covid-19 pandemic.